Jima, an art form requiring a deft hand and a strong back, has been nearly unchanged over the past century. Once the individual agave are selected and designated for El Mayor, they are ready for the harvest or “jima”. Only those practiced in the art are given the task of trimming the agave with a “coa” to reveal the heart of the plant. The long-handled, hoe-like tool is used to remove the distinctive leaves of the plant with perfect cuts, leaving behind the spherical, pineapple-shaped heart or “pina”.
el mayor a hand crafted legacy